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Internet Marketing

Rebecca Gill

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Latest Blogs from Rebecca Gill
This week Twitter and Linkedin united to share status updates across their mass social media networks.  I was thrilled, as I love both communities.   As soon as the functionality was released, I was on my Linkedin profile attempting to unite the two applications.  And for a moment, I q...
Last week Google officially announced their newly formed partnership with Twitter.  The officially statement indicates this partnership will allow social media updates on Twitter to appear in Google’s search results.  Google also demonstrated their new Social Search feature at the Web ...
Last week Google’s Internet marketing Guru matt Cutts posted a new video in their Webmaster Central Channel on YouTube.  I love these videos because they are short and to the post and without any pitch or longwinded verbiage cluttering the real message.   The video that caught my eye w...
Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We’ve been telling people for a long time that they shouldn&...
If you’ve ever used WordPress, you know the mass of WordPress’ functionality resides in the plugins.  Any high quality theme, blog, or website is loaded up with plugins.  The problem is not the ability to locate plugins, but the plugin’s actual ability to work without...
Social media is not for everyone and the events of the last few days are a classic example of why this statement is true. Over the weekend a poll was released on Facebook that questioned the public’s desire to have someone kill President Obama. Yes, as amazing as it is, this story is...
Google, and in particular Internet guru Matt Cutts, formally end SEO consultant chatter and announce Google’s policy of keyword utilization by posting a video on Google’s Webmaster Blog. In the very direct posting, Matt said Google no longer uses meta based keywords for primary organi...
I was sitting by my computer when the phone rang. My sister was calling my office in the middle of a workday, which was very odd. Did you hear was all I remember her saying and then silence – utter silence. I had not heard about the 9/11 attacks and quite frankly [...]
I am a born and raised “Michigander”. I am also, an Internet marketing consultant. This summer my two loves united as the State of Michigan embraced social media and pursued vacationers through hardcore social media and online advertising. I am not only a Michigan girl; I was raised ...
Blogger is a Google application that is used by millions of people each month to produce and host personal and business-related blogs. Last month the application turned ten years old, which is rather old for Web2.0 applications. My first blog was hosted on Blogger and remnants of it ...
It seems like just a few years ago it took Google forever to index a new URL and website. Well maybe not, but for anyone working on Internet marketing it felt like it took Google forever to index a new URL. Things have changed and Google is different these days. Remember the [...]
Ping list? What is a ping list and why do I need it? Website traffic is the answer! A ping list is a list of websites that will be notified automatically each time your website posts a new blog entry. It is simple, effortless, and a critical aspect to obtaining website visitors. [....
Search volume inched up from June to July, but this change didn’t benefit everyone. Both Yahoo and Bing lost paid referral traffic in July, while Google rose slightly. After all the fanfare and money Microsoft threw on Bing’s arrival, the search engine gossip and hall chatter only las...
Seriously? Yes there is a disorder called Internet Addiction Disorder (IAD) that now has an official recovery program available from a company called reSTART. The company’s website lists nine signs of Internet addiction and offers a twelve step program for recovery. Located in Washin...
Prior to launching my own Internet marketing company, I worked for an ERP software developer for almost a decade. I loved the company and the people, but was amazed at the industry. I watched in disbelief as Y2K came and went, and countless ERP software vendors evaporated through my ...
I love Internet marketing because each day I learn something new and discover more SEO tools that make my job easier. As an avid Internet user and passionate online consultant, I try to forward these tips onto others. Today my tip is Google Insights for Search. As usual, Google conti...
10. He knows SEO. 9. He knows SEO and is informative. 8. He knows SEO, is informative, and entertaining all at the same time. 7. He is a geek. 6. He is a geek and was an Internet geek way before it was cool. 5. He is a geek, was [...]
A very wise business owner I know frequently talks about search volume and search trends when discussing Internet marketing and in particular search engine optimization. He is a data guy, an entrepreneur, and a highly technical individual who always looks beyond simple numbers to peek...
The world of social media is a buzz today as social networking giant Facebook announces the acquisition of FriendFeed.  As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product team...
It is an Internet junky’s dream – faster search AND a Google feedback request all in one day. Yes you heard that correctly, Google is developing next-generation architecture for their already incredibly popular web search feature. Should we expect anything less from Google? Accordin...
Last week was a rough week for the world of social media. Social networking sites from Twitter to Facebook were sluggish or taken down due to a denial of service attach, also know as DDoS. While some may dismiss these short-term issues, others are taking a closer look on the public’s...
Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, t...
Virtually everyone has heard of MTV’s Pimp my Ride. The world of web development has been blessed by a little friend called a plugin that allows webmaster’s to pimp their websites. A plugin is the webmasters best friend when designing personalized websites via open source (aka free) CM...
Microsoft recently released a new search engine called Bing. This search engine is supposed to go head to head with Google, although in my opinion, this Bing vs. Google war is not much of a war at all. While Bing and Yahoo may be able to fight the good fight against each other, Bing is...
Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content...
If you have a website and your email is listed on the Internet, you’ve probably received unsolicited offers for increasing your website’s ranking on the Internet. Over the last few years, these offers seem to multiple like a virtual plague. I myself receive so many of these emails, the...
The Los Angeles Times recently ran an article concerning a LinkedIn survey that questioned the general public’s knowledge of Twitter. Surprisingly enough, most didn’t have a clue what Twitter was or why they would use it. In fact, the reference to “most” meant 69% of people didn’t kn...
Today I read an article titled 10 Words I Would Love To See Banned From Press Releases that was written by Robin Wauters. Very rarely do I become excited about an article. This one was different because Robin was 100% correct in her assessment of the modern day press release and she s...
Developing your initial list of potential ERP vendors is a critical step in the ERP selection process. Your initial list of potential ERP suppliers will serve as the basis for which suppliers you will send Request for Information (RFI) documents. Suppliers’ responses to the RFI will in...
Within numerous food industries, including the cheese market, it is a common scenario for two businesses to agree to transact business together in a buy-sell relationship with the pricing set relative to a commodity market.  For example, a given company may import cheese from another e...
A common concern many small business owners have when selecting a small business ERP software package is how they are going to be able to extract their existing data from their legacy software systems (QuickBooks, Excel, etc.) and transfer the data into their new ERP software solution....
Inventory management is a key element in any sophisticated distribution software or manufacturing software solution. In Enterprise 21, inventory levels can be maintained on a product-by-product basis using a variety of inventory control methodologies. These include a simple reorder poi...
When small businesses elect to implement an ERP software solution, they have a decision to make as it relates to hardware and operating platform. They can either purchase new hardware or move to a Software as Service (Saas) ERP platform in which businesses access their software applica...
Businesses across all industries strive to gain and sustain a competitive advantage in their respective marketplaces. And, this is certainly just as true for wholesale distributors. One of the ways in which wholesale distributors strive to gain a competitive advantage is to deliver v...
Safety and control – these are two words that are commonly heard when discussing key elements in today’s life sciences and food and beverage industries. Public and private sector entities alike are taking more action to make sure companies who do business in these industri...
A key functional element to any wholesale distribution software solution is order management. One’s ability to enter orders quickly and in an efficient manner can dramatically improve customer relations and service. As part of the order management process, a sophisticated distrib...
Executives at organizations of all sizes require key business data to make informed decisions for future business practices, focus, and growth. As part of Enterprise 21’s decision support system, executives can readily gain visibility to key data and make informed decisions that ...
OK - you’ve made it! After months of evaluating various ERP systems followed by more months of implementation, your business is now up and running on your new ERP software. Now you and your team can go back to business as usual and not give your software another thought - right...
A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solution...
I have been sitting here smiling while thinking about the recently completed TGI Users’ Conference from early May 2009. I always enjoy these events. As the sales leader here at TGI, one of the best things about what I do is that I get the opportunity to meet and establish relati...