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Rebecca Gill

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Latest Blogs from Rebecca Gill
The new year is upon us and its time to get ready for a successful 2013. We’re kicking the year off by offering our website audit for free to website visitors. This fifteen page report will assist you in evaluating if your website ready for the year ahead. Why Perform a Website A...
If you read my blog posts, you might already know about the small Northern Michigan town where I grew up. I moved to this town by choice when I was eleven. My grandparents and my aunt and uncle were kind enough to take me in, guide me, and prepare me for my adult years. ThisRead moreRe...
One of the great things about WordPress is the ability it gives us to extend the capabilities of the core software with plugins. The official WordPress Plugin Directory now has nearly 23,000 plugins. That’s an amazing amount of extra features we can add to our websites. However t...
As I ponder this last year one thing stands out more than anything else. The year of 2012 will be know as the year WordPress grew up. WordPress didn’t just become a big kid, it became a major player in the world of website design. This realization makes me incredibly exited to see what...
I remember landing my first real job and having my first insurance card. I was not only proud of my accomplishment; I was thrilled that I had health insurance. That may sound strange, but I did not have medical insurance for much of my childhood and for the years I was in college. Bein...
Hans is now responsive! I repeat – our very popular real estate theme is now responsive! Yes it is worth repeating, because this has been a hot topic of conversation in the Web Savvy Marketing camp. For months we’ve received tons of emails and forum posts asking about the migration of ...
The Little Theme Store That Grew Up Late in 2011 Chris Cree (you might know him from his rock star support in our forum) suggested we launch a theme store. Being the overly opinionated and bullheaded woman that I am, I quickly dismissed his idea. After all, inside my head I kept thinki...
Last week Chris held down the Web Savvy fort, while Debbie and I headed off to Arizona for a WordPress conference called PressNomics. Since this was the first conference of it’s kind, we had no idea what to expect. We just knew we wanted to be part of this new WordPress event. We were ...
What criteria should be considered by purchasers before they buy WordPress themes? Buying a theme should be an informative decision and not one based solely on emotion or esthetics. We theme developers, and our themes for that matter, come in a variety of shapes and sizes. From new the...
In July we went launched a new WordPress website for Michigan State University.  The website was designed for one of MSU’s long-term research projects, the Kellogg Biological Station Long-Term Ecological Research (LTER) Site, which is part of the LTER Network established by the Nationa...
A lot of our web design clients ask about ongoing WordPress maintenance in the proposal stage of our project.  They’ve heard WordPress is easy to use and they want to make sure it will be just as easy to maintain.  They also what to make sure their website will be safe, secure, and fre...
It’s the moment of truth. The moment when you finally know whether your new website is a lead machine or a money pit. It happens. Virtually every business owner with an internet presence has been there. The moment when your new website is live and you can finally determine if your w...
When I founded our company three years ago I was highly focused on SEO. I quickly learned that for most companies, effective SEO meant rebuilding their websites from the ground up. While this wasn’t my initial plan, it was where we ended up. What I didn’t realize is that I was going to...
Up until last year, the WordPress community has been a fairly male dominated population.  Or at least, as a woman, that is my opinion. The growth of the mommy blogger has forced the community to begin viewing women and themes for women in a new light.  Theme developers are beginning to...
Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is...
Earlier this month we launched a new premium WordPress theme designed for individual realtors, real estate companies, and home builders. The new real estate theme is a Genesis child theme and has functionality similar to the AgentPress theme from StudioPress. An Example of a Real Estat...
Drip marketing campaigns are very effective for sales cycles that occur infrequently or those that take a considerable amount of time to close. In these situations, you frequently come into contact with a prospective customer well before they are ready to make an actual purchase. Yo...
WordPress theme frameworks are not new, but their usage is growing in popularity.  As the WordPress community grows and the usage rate of WordPress escalates, our collective skill-set builds in sophistication.  With this growth comes the ability to create, deploy, and utilize advance f...
Our WordPress web design just got a whole lot better. We’re expanding our website design offering to include premium WordPress themes based on the Genesis Framework. Didn’t we always offer Genesis child themes? We sure did, but our websites were only designed for specific clients and t...
If you’re considering embarking on a website design project, you’re most likely venturing into unchartered territory. Or, at the very least, headed down a path you only travel down every five or so years. Because of this “path not taken”, the road is many times bumpy and it is easy to ...
Originally dubbed WordPress MU, WordPress multisite is simply a way of networking a collection of websites under the same WordPress installation. The individual websites in the network are like children websites of the main installation. All share the same hosting account, WordPress th...
These days link building is easy. There are lots and lots of sources of information and lists of link building opportunities for generic and/or industry specific links. Liking you as much as I do, I’m going to give you a jump-start and provide a list of 304 link building opportunities ...
This week I received an email  from a longtime girlfriend who is interested in launching a blog.  I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a fulltime job already and it is not marketing related.   She had an idea for a blog and ...
Another year, another WordCamp here in Detroit. I was excited for it to arrive and I’m definitely sad to see it go. I love WordCamp almost as much as I love WordPress. It brings together my favorite things: WordPress and my fellow like-minded geeks. This year I was able to bring al...
We’re human and we make mistakes. If you’re the client or the DIY web designer, you need to protect yourself. You need to have some education and you should do a quick run through of your website before and after go-live. And of course, well before you pay that final invoice.
So you’ve gone through weeks of website design, content creation, and setting up your social media accounts. You are ready to go live with your beautiful new website. Ah not so fast. You’re forgetting the SEO consultant has the last word and no website should go live until the SEO d...
So you’ve finally made the decision – you need a new website.  If that’s the case, you’re probably trying to figure out if you should hire a professional or try to go it alone.  If you’re a small business or a tech savvy marketer, you’ve considered doing it yourself or maybe even decid...
WordCamp Detroit is coming! As summer winds down, vacations wrap up, and kids return to school, the geeks begin to circle and prepare for WordCamp Detroit. Since we love everything WordPress and we are also geeks, we’ve decide to help sponsor this year’s event at the RenCen in downtown...
When I first started my business, I thought projects would be clearly defined as web design or SEO. Oh was I wrong. Projects, like clients, come in a variety of shapes, sizes, and colors. What may start out as a simple SEO project may lead into a full-blown website development. And th...
This week I had a call from a very nice gentleman who wanted help with social media and blogging. He also mentioned the need for a little organic SEO. Great I thought, this is my thing and we’re a perfect fit for each other. I love the combination of social media, blogging, and SEO. To...
Each week I receive calls and emails from a variety of people wanting help with “stuff”. This stuff can typically be put into a social media bucket, SEO bucket, or website design bucket. In most cases they blend together and reside in a big internet marketing bucket. Regardless of the ...
Bing I owe you an apology. As of this weekend, I’ve realized I owe you one big fat public apology. For years I’ve dismissed Microsoft and I was a loyal fan of Google. This weekend you made me see a new you. A new, improved and pretty cool Bing. On Saturday morning I was drinkingRead mo...
Website wireframes are like pieces of a really cool puzzle that come together to make a really great website. They also let me focus on what is really important like clients, strategy, and SEO.
There are a lot of dots connect and things to worry about when you launch a new website. Creating a good sitemap is one of the most important ones.
Good keyword research is imperative for organic SEO.  We SEO consultants typically view this practice as common sense, but it’s only because we do it all the time.  In the real world, keyword research isn’t necessary easy for the average marketer or webmaster. But keyword research does...
Friday afternoon I had a call with a client I built a website for back in March. Before I realized it, I was comparing their website to the family dog. Not a typical analogy, but it worked in the situation and the client understood the point I was trying to make. Who’s Taking Care ofRe...
My short-term memory seems to erode faster with each passing day. Google has a memory like an elephant and good SEO only makes this elephant stronger.
Social media is everywhere and everyone thinks that he/she is an expert. The local dry cleaner, your lawyer or dentist, even the defunct SEO agency. These days everyone is into social media. Even my mother-in-law. But Are All These People Really Experts and Can They Truly Execute a Soc...
Today I read an article on Marketing Sherpa about formalizing an SEO process and plan. Wow! It took me back to college, aka twenty years ago, when I was enrolled as an accounting major. Yes folks, this SEO started out as an accountant. My Reality Check as a Future Accountant My college...
That code was a backdoor and that backdoor not only corrupted my client’s WordPress website, it costs me a lot of time, money, and it made me very angry.