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Rebecca Gill

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Top Stories by Rebecca Gill

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

It’s All Fun and Games Until the Website Flops

It’s the moment of truth.  The moment when you finally know whether your new website is a lead machine or a money pit.  It happens. Virtually every business owner with an internet presence has been there.  The moment when your new website is live and you can finally determine if your web design project was a huge success or a dismal failure.  This is the thirty-day mark and what I call the moment of truth. Thirty is the Magic Number Once a new website or redesign is thirty days old, you can start to tell what the world thinks about your SEO, usability, and general esthetics.  Are... (more)

Three Steps to Keep the Cobwebs Out of WordPress

A lot of our web design clients ask about ongoing WordPress maintenance in the proposal stage of our project.  They’ve heard WordPress is easy to use and they want to make sure it will be just as easy to maintain.  They also what to make sure their website will be safe, secure, and free of malware or hacking attacks. I’m very open with people in these discussions.  And I can be, because I’ve personally had few issues with WordPress maintenance and security.  In the years I’ve worked with WordPress, I’ve only had two clients encounter malware and both were due to poorly maintaine... (more)

The Twitter Confusion

Twitter on Ulitzer The Los Angeles Times recently ran an article concerning a LinkedIn survey that questioned the general public’s knowledge of Twitter.  Surprisingly enough, most didn’t have a clue what Twitter was or why they would use it.  In fact, the reference to “most” meant 69% of people didn’t know enough to respond or comment on the social media site. Does this mean you should forget Twitter?  Absolutely not!  Twitter is growing by leaps and bounds.  It can significantly help ranking of keywords and overall Internet marketing efforts.  While not everyone is on the band... (more)

Have a Seat Mr. Website Owner, It’s Time for a Little Introspection

When a client signs a contract with me for a web design, the first thing I do is send them a three page questionnaire and request they answer as many questions as they deem appropriate. This questionnaire helps me get inside their heads and it helps me better understand their marketing objectives, the opinion of their existing website, and their overall view of internet marketing. I ask a lot of questions about the current and future state of their sales process and marketing programs. While these questions are informative, I definitely have a few questions that are my favorites... (more)