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Rebecca Gill

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Top Stories by Rebecca Gill

Social Media on Ulitzer Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders and forget completely about actual website visitors. Optimizing in this manner will result in one of two outcomes, with both scenarios being detrimental to a website promotion campaign. The first outcome will be that these tactics work and search engines drive increased traffic to the website... (more)

Social Media Marriage Occurs as Facebook Agrees to Acquire FriendFeed

The world of social media is a buzz today as social networking giant Facebook announces the acquisition of FriendFeed.  As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams. “Since I first tried FriendFeed, I’ve admired their team for creating such [...] ... (more)

It’s All Fun and Games Until the Website Flops

It’s the moment of truth.  The moment when you finally know whether your new website is a lead machine or a money pit.  It happens. Virtually every business owner with an internet presence has been there.  The moment when your new website is live and you can finally determine if your web design project was a huge success or a dismal failure.  This is the thirty-day mark and what I call the moment of truth. Thirty is the Magic Number Once a new website or redesign is thirty days old, you can start to tell what the world thinks about your SEO, usability, and general esthetics.  Are... (more)

The ERP Selection Process

Developing your initial list of potential ERP vendors is a critical step in the ERP selection process. Your initial list of potential ERP suppliers will serve as the basis for which suppliers you will send Request for Information (RFI) documents. Suppliers’ responses to the RFI will in turn help you to eliminate some ERP vendors and move forward with others to conduct initial remote software demonstrations. The vendors’ performance during these initial demonstrations will then help you to select which suppliers you will send a Request for Proposal (RFP), invite to conduct on-site... (more)

Bing, Bologna, or Just Bad?

Microsoft recently released a new search engine called Bing. This search engine is supposed to go head to head with Google, although in my opinion, this Bing vs. Google war is not much of a war at all. While Bing and Yahoo may be able to fight the good fight against each other, Bing is in no position to take on the well known behemoth Google. Google regularly amasses between 70-80% of search volume, which leaves little marketing and advertising dollars for those “other” search engines to vie for and actually obtain. Those who know Microsoft, know Microsoft has the funds and mark... (more)