Internet Marketing

Rebecca Gill

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Top Stories by Rebecca Gill

It’s the moment of truth.  The moment when you finally know whether your new website is a lead machine or a money pit.  It happens. Virtually every business owner with an internet presence has been there.  The moment when your new website is live and you can finally determine if your web design project was a huge success or a dismal failure.  This is the thirty-day mark and what I call the moment of truth. Thirty is the Magic Number Once a new website or redesign is thirty days old, you can start to tell what the world thinks about your SEO, usability, and general esthetics.  Are you getting visitors, are they staying, and are they converting to leads or sales? All basic questions, but questions that still offer a significant amount of value. As a web design firm we spend anywhere from four weeks to six months on web development projects with our clients.  While th... (more)

Website Promotion Promises – Are They Real?

Social Media on Ulitzer If you have a website and your email is listed on the Internet, you’ve probably received unsolicited offers for increasing your website’s ranking on the Internet. Over the last few years, these offers seem to multiple like a virtual plague. I myself receive so many of these emails, they are perpetually trapped in my spam filter. If you’ve ever read these offers closely, you will quickly become suspicious. The emails come from gmail accounts without phone numbers or website addresses. They offer promises of first page ranking on Google and website traffic... (more)

Gomez Launches Cool Gizmo for Website Developers

Gomez just released a cool gizmo that reviews a website and displays how it looks across various browsers.  Why does this matter some may ask?  A single website page can look differently across different browsers such as Internet Explorer, Safari, or Firefox.  In fact, different versions of Microsoft’s Internet Explorer can make the same website look different if it is not written to manage IE’s quirks.  Yes, the fact that web developers have to worry about this amazes me as much as it probably surprises you. This “quirkiness” of Internet Explorer may given companies with older ... (more)

Pimping my Website with Plugins

Virtually everyone has heard of MTV’s Pimp my Ride. The world of web development has been blessed by a little friend called a plugin that allows webmaster’s to pimp their websites. A plugin is the webmasters best friend when designing personalized websites via open source (aka free) CMS (content management systems) like WordPress or Joomla. They are many times free or available for low subscriptions or onetime fees. WordPress and Joomla are common open source or free software packages that are available for download and usage via the Internet. These two CMS packages represent a ... (more)

Social Media Marriage Occurs as Facebook Agrees to Acquire FriendFeed

The world of social media is a buzz today as social networking giant Facebook announces the acquisition of FriendFeed.  As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams. “Since I first tried FriendFeed, I’ve admired their team for creating such [...] ... (more)