Rebecca Gill

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team.  I will admit that I considered it hype at first, but once I understood what responsive was all about, I now consider it a requirement for new website designs and builds. Most People Don’t Understand What a Responsive Website Really Means Since the start of 2012 I’ve received a ton of inquiries asking for responsive theme design.  The majority of the prospects I speak with want their website to be responsive, which in its... (more)

304 Link Building Opportunities

Let the Link Building Begin! Your new website just went live so you’re now enjoying the fruits of your labor and admiring the exceptional job you and your team did on design and development. The project is finally over and it is time to settle back and wait for your website traffic to climb to new heights. Reality check! I repeat – it is time for a reality check. You’re about half done with your quest for internet dominance. The research, website design, build out, and on-page SEO are all only part of your ongoing battle for visitors and conversions. Link building is not only nece... (more)

Become a Master of the Drip Campaign

Drip marketing campaigns are very effective for sales cycles that occur infrequently or those that take a considerable amount of time to close.   In these situations, you frequently come into contact with a prospective customer well before they are ready to make an actual purchase.  You need to stay in front of them until they are ready and the drip campaign allows you to do just that. My marketing background started in enterprise software sales where a given prospect could be in the sales funnel for six to twelve months.   We would have a new visitor reach our website while the... (more)

Social Media Isn’t Just a Buzz Word

For the last few years social media has been the talk of the internet.  Websites like Quora and Pinterest have become the Cinderella stories of the tech world.  What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics.  Everyone wants to be seen on these social networking websites or be heard talking about how cool they are to use for marketing. My Travels Within the World of Social Media My social media experience started with Facebook.  It was just at the start of the social networking craze.  I was interviewing au pairs (aka... (more)

The Girlfriend’s Guide to Blogging

This week I received an email  from a longtime girlfriend who is interested in launching a blog.  I was actually surprised by this, because Mary (name has been changed to protect the innocent) has a fulltime job already and it is not marketing related.   She had an idea for a blog and wanted advice on how to get a blog started. My girlfriend is not alone.  I receive dozens of emails each week from people wanting blogs and websites created for their “idea” and I can tell at least 75% have no clue what to do or where to start.  The classic signs of this state of confusion are the ... (more)