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Rebecca Gill

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Top Stories by Rebecca Gill

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

The SEO Consultant’s Biggest Mistake

Social Media on Ulitzer Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders a... (more)

Get a Good Ping List and Ping Me Baby!

Ping list? What is a ping list and why do I need it? Website traffic is the answer! A ping list is a list of websites that will be notified automatically each time your website posts a new blog entry. It is simple, effortless, and a critical aspect to obtaining website visitors. You post a new entry or update an existing entry and these websites will automatically be notified of this activity. Now that I’ve told you about pinging, you may ask how do I know who to “ping”. A complete list of ping URL’s is provided below. If you are using WordPress, all you have to do is input the... (more)

Thirty Top WordPress Plugins

If you’ve ever used WordPress, you know the mass of WordPress’ functionality resides in the plugins.  Any high quality theme, blog, or website is loaded up with plugins.  The problem is not the ability to locate plugins, but the plugin’s actual ability to work without the need for special coding. Below is a list of my favorite plugins.  These plugins are both functional and easy to use.  The augment WordPress’ core functionality and require little or no coding. Add to Any: Share/Save/Bookmark Button – Help readers share, bookmark, and email your posts and pages using any servic... (more)

Google Degrades PageRank

Much to the surprise of many Internet marketing consultants, Google recently removed PageRank information from their Webmaster Tools.  In a response to a posting on Google’s Webmaster Central forum, Susan Moskwa stated “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” Ms. Moskwa then p... (more)