Internet Marketing

Rebecca Gill

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Top Stories by Rebecca Gill

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

The Quest for Search Engine Friendly URLs

Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, tasks, and owners. Keeping the process in check and the plan moving forward takes experience and attention to detail. One of the most common elements of the plan that can be forgotten or missed is the use of quality URL’s that are search engine friendly (SEF). Ugly or Just Confusing? Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. More importantl... (more)

Current Craze in the Open Source World: Responsive WordPress Themes

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team.  I will admit that I considered it hype at first, but once I understood what responsive was all about, I now consider it a requirem... (more)

Have a Seat Mr. Website Owner, It’s Time for a Little Introspection

When a client signs a contract with me for a web design, the first thing I do is send them a three page questionnaire and request they answer as many questions as they deem appropriate. This questionnaire helps me get inside their heads and it helps me better understand their marketing objectives, the opinion of their existing website, and their overall view of internet marketing. I ask a lot of questions about the current and future state of their sales process and marketing programs. While these questions are informative, I definitely have a few questions that are my favorites... (more)

Creating Law Websites that Rule the Internet

Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to create a stock WordPress theme specifically designed for their industry. This month we released a new law WordPress theme designed for smaller law firms. In preparing for this theme design and launch, I researched some of the best practices associated with law website design and online marketing. I wanted to make sure our new law theme would adequately fulfill the needs of this indu... (more)