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Internet Marketing

Rebecca Gill

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Top Stories by Rebecca Gill

Let the Link Building Begin! Your new website just went live so you’re now enjoying the fruits of your labor and admiring the exceptional job you and your team did on design and development. The project is finally over and it is time to settle back and wait for your website traffic to climb to new heights. Reality check! I repeat – it is time for a reality check. You’re about half done with your quest for internet dominance. The research, website design, build out, and on-page SEO are all only part of your ongoing battle for visitors and conversions. Link building is not only necessary – it’s critical! It is the only way to maximize your website traffic and get the most ROI out of your web design project. Why Do We Need to Worry About Link Building? Consider the internet like the homecoming queen contest. To win the crown (or page one ranking), you need to be pretty, ... (more)

When is Your Small Business Ready for an ERP System?

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ER... (more)

Current Craze in the Open Source World: Responsive WordPress Themes

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team.  I will admit that I considered it hype at first, but once I understood what responsive was all about, I now consider it a requirem... (more)

Creating Law Websites that Rule the Internet

Over the years we’ve worked with or talked to a number of law firms and lawyers who needed assistance with their websites, blogs or SEO efforts. Their struggles with internet marketing inspired us to create a stock WordPress theme specifically designed for their industry. This month we released a new law WordPress theme designed for smaller law firms. In preparing for this theme design and launch, I researched some of the best practices associated with law website design and online marketing. I wanted to make sure our new law theme would adequately fulfill the needs of this indu... (more)

The ERP Selection Process

Developing your initial list of potential ERP vendors is a critical step in the ERP selection process. Your initial list of potential ERP suppliers will serve as the basis for which suppliers you will send Request for Information (RFI) documents. Suppliers’ responses to the RFI will in turn help you to eliminate some ERP vendors and move forward with others to conduct initial remote software demonstrations. The vendors’ performance during these initial demonstrations will then help you to select which suppliers you will send a Request for Proposal (RFP), invite to conduct on-site... (more)