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Rebecca Gill

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Top Stories by Rebecca Gill

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ERP system. First, the small business is operating in a multitude of software packages based on a given department within the organization. Accounting personnel make journal entries in QuickBooks; warehouse managers enter data into Excel; sales representatives use ACT, Goldmine, Salesforce.com,... (more)

The SEO Consultant’s Biggest Mistake

Social Media on Ulitzer Recently I heard an experienced SEO consultant state with pride and confidence, “I write for search engine spiders and not real people.” If ever there was a time to run for the hills, this would be the time. A quality and experienced SEO consultant will write solid content that is useful to website visitors as well as search engine friendly. There is no reason to select one or the other, because both objectives can live in harmony with each other. A bad SEO consultant will spend all of their time writing and optimizing websites for search engine spiders a... (more)

It’s All Fun and Games Until the Website Flops

It’s the moment of truth.  The moment when you finally know whether your new website is a lead machine or a money pit.  It happens. Virtually every business owner with an internet presence has been there.  The moment when your new website is live and you can finally determine if your web design project was a huge success or a dismal failure.  This is the thirty-day mark and what I call the moment of truth. Thirty is the Magic Number Once a new website or redesign is thirty days old, you can start to tell what the world thinks about your SEO, usability, and general esthetics.  Are... (more)

Three Steps to Keep the Cobwebs Out of WordPress

A lot of our web design clients ask about ongoing WordPress maintenance in the proposal stage of our project.  They’ve heard WordPress is easy to use and they want to make sure it will be just as easy to maintain.  They also what to make sure their website will be safe, secure, and free of malware or hacking attacks. I’m very open with people in these discussions.  And I can be, because I’ve personally had few issues with WordPress maintenance and security.  In the years I’ve worked with WordPress, I’ve only had two clients encounter malware and both were due to poorly maintaine... (more)

Current Craze in the Open Source World: Responsive WordPress Themes

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team.  I will admit that I considered it hype at first, but once I understood what responsive was all about, I now consider it a requirem... (more)