Internet Marketing

Rebecca Gill

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Top Stories by Rebecca Gill

A very wise business owner I know frequently talks about search volume and search trends when discussing Internet marketing and in particular search engine optimization. He is a data guy, an entrepreneur, and a highly technical individual who always looks beyond simple numbers to peek behind them or even in front of them. [...] ... (more)

Have a Seat Mr. Website Owner, It’s Time for a Little Introspection

When a client signs a contract with me for a web design, the first thing I do is send them a three page questionnaire and request they answer as many questions as they deem appropriate. This questionnaire helps me get inside their heads and it helps me better understand their marketing objectives, the opinion of their existing website, and their overall view of internet marketing. I ask a lot of questions about the current and future state of their sales process and marketing programs. While these questions are informative, I definitely have a few questions that are my favorites... (more)

Good Times at WordCamp Detroit 2011

Another year, another WordCamp here in Detroit.  I was excited for it to arrive and I’m definitely sad to see it go.  I love WordCamp almost as much as I love WordPress.  It brings together my favorite things: WordPress and my fellow like-minded geeks.  This year I was able to bring along my possy, which included my assistant Jen (and long time BFF), my fellow internet marketer Rachel, and our collective friend Megan who is completely new to WordPress.  Good times. This year’s WordCamp was hosted at the Detroit RenCen building.  Yes from the image below, you can see the building... (more)

When is Your Small Business Ready for an ERP System?

A common question small business owners ask themselves is when their business is ready to implement an ERP software application that will replace their existing small business software. Fortunately for the small business owner, there are a number of small business ERP software solutions on the market today that serve as a viable replacement for QuickBooks, Peachtree, and other small business accounting software packages. In my experience, there are three telling signs of when a small business is ready to migrate from its existing small business software to a more sophisticated ER... (more)

Current Craze in the Open Source World: Responsive WordPress Themes

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team.  I will admit that I considered it hype at first, but once I understood what responsive was all about, I now consider it a requirem... (more)